eMA’s Personal Development Mentorship is focused on supporting learners in high schools and tertiary institutions, addressing soft skills and other life skills among learners. In addition, eMA undertakes mentorship support to address transition from high schools into tertiary institutions and entrepreneurship - a stage normally characterized by idleness and more often confusion among young people.

In the recent past, in the education system in Kenya, competition has characterized learning institutions with a skewed focus on academic performance and excellence. In the quest for young learners to achieve high academic performance that is perceived to be instrumental in propelling them into good careers and jobs, they end up with inadequacies in soft skills and other life skills that are equally important to navigate life challenges and experiences.